Excerpt:
Watching the progression of Google’s newest social attempt with Google+ (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women.
There are two main stages that both must go through to be successful.Acceptance and understanding.
Google had to first accept that “social” was going to ultimately dictate “search.” The best assessment I have read about this can be found in one of Jay Baer’s recent posts titled: Why Google Has the Hammer to Make Businesses Use Google Plus. It is a must read.
STEP II: UNDERSTANDING
Once male marketers and CEOs accept that women are the market, the real work begins. But some men are not willing to actually get to “know her” and sincerely “understand her” to build relationships and connect effectively. Likewise, although Google saw the writing on the wall with the undeniable impact of “social,” they continued to attempt to control people’s social paths to fit into their algorithms. They could not veer from the numbers long enough to allow users to be authentically social and their several failed social attempts reveal just that.
Once male marketers and CEOs accept that women are the market, the real work begins. But some men are not willing to actually get to “know her” and sincerely “understand her” to build relationships and connect effectively. Likewise, although Google saw the writing on the wall with the undeniable impact of “social,” they continued to attempt to control people’s social paths to fit into their algorithms. They could not veer from the numbers long enough to allow users to be authentically social and their several failed social attempts reveal just that.
Read the entire post here.
