Thursday, December 3, 2009

Book: Code Switching - How to Talk So Men Will Listen


From Wisconsin Law Journal -

The title refers to a linguistics term, and it means having knowledge of two cultures or languages and readily swapping between them, depending on the situation, to best communicate your message.

Damken Brown and Nelson, who both hold PhDs in gender communications, stress they’re not attempting to re-make women into men, nor do they bash men, per se. Rather, they want women to be “consciously mixing it up using both male and female communication styles to produce an overall androgynous, synergistic approach.”

Link to the book here.